“Vector-Sport» project organized the thematic seminars as a start of its operations within CBC 2014-2020 program. These events were aimed at presenting the project to wider audience in order to discuss the potential for the development of sport tourism between South –East Finland and Russia. The seminars were held in three cities of South-East Finland: in Imatra on April 25, in Kouvola on April 26, in Mikkeli on April 29, 2019.
The representatives of various small and medium-sized businesses, employees of local municipalities, non-profit sport organizations and sport clubs, regional development and tourism companies participated in the above mentioned project events.
The participants of seminars highly evaluated the possibilities that project could provide for developing cross-border cooperation in the field of sport tourism between Russia and Finland. Questions and specific topics that emerged in the course of the discussion between the participants would be considered in the extended agenda of “Vector – Sport” activities.
The problems of an inefficient use of existing resources in the field of tourism and sport, as well as the emerging need for a qualitatively new stage of development in these areas in Finland were emphasized by the participants.
The project management team introduced its geography, which affects the whole South-East Finland. Project includes such partners as big state institutions represented by the Committee for Physical Culture and Sport of the city of St. Petersburg, and small regional non-profit sport organizations from South-East Finland. On the one hand, the project plan has an approved schedule and personnel, which determines its work. On the other hand, the goal of the project is to develop and activate new models of work in the field of sport and tourism at the international level, which should involve different interested parties from the regions of the cross-border cooperation program.
The organization of project sport events was evaluated from the perspective of sport clubs, particularly, how their work could be enhanced in the direction of creating new tourism products in South-East Finland region. It is important to notice, that existing actors in the field of tourism and accompanying services together with sport clubs and business society can become good and reliable partners in the development of sport tourism. Such business cooperation can increase the number of new potential customers not only in Finland, but also in St. Petersburg.
“Vector Sport” organizes a number of sport events in Finland, which should be actively and widely advertised for the residents of St. Petersburg. For this reason, special attention is paid to informational support and promotion of project activities in Russia and Finland.
The management of the “Vector-Sport” project is convinced that effective teamwork, strong motivation and professionalism of all the interested stakeholders will serve as an important basis for its success, and will contribute to the active development of business in the border areas.
Materials in English.